adidas Originals by Alexander Wang returns for a fourth season, launching on November 14 at
select retailers worldwide, adidas Originals & Alexander Wang flagship locations, and online –
– The collection is inspired by the idea of repurposing and recontextualizing garments –
– Wang edits the most iconic elements from past seasons of the collaboration, splicing them with
fragments from adidas’ archive through a “photocopy” process –
– The collection consists of 18 pieces of apparel and 5 styles of footwear –
– The subversive unisex collection is a link between past and present, recognizing the ephemeral nature
of fashion today –
This Fall, adidas Originals and Alexander Wang continue their reinvention of sports apparel and
footwear with Season 4, dropping on November 14 at select retailers, adidas Originals and
Alexander Wang flagship locations, as well as both brands’ e-commerce sites. This season,
inspiration comes from recontextualizing, repurposing and elevating ideas and materials to
transform them into a completely new collection.
For Wang, this means editing the most essential garments, graphics, and fabrics from past
seasons of the collaboration and fusing them with iconic fragments from the adidas’ archive,
some of which use a unique “photocopy” process — like a two-dimensional collage. Imperfect,
off-kilter, and slightly disjointed, each piece bears Wang’s subversive signature style.
Track tops, dresses, shorts, puffers, and crop tops feature naïve seaming, contrasting inserts,
spliced logos, upside-down brand flags, and other “wrong” details. These flaws are designed by
Wang to connect the disparate eras — the before and the after, the past and the present. The
collection is a commentary on the ephemeral nature of fashion and the ability to transcend time
through use of technology.
The collection is defined by three stories: photocopy, disjoin, and AW essentials, each one
featuring its own distinct take on track tops, track pants, shorts, tees, and dresses. The
photocopy range melds Wang signatures with iconic adidas football jerseys. The disjoin series
combines rich velour with jersey and nylon while playing with the adidas logo and branding.
Finally, the AW essentials feature fundamental silhouettes created with mixed materials and
referencing sports through iconic retro cut lines.
In footwear, the AW Skate Super revisits a tooling from Season 1, now combined with an adidas
Superstar upper and trimmed with thick, 1980s-style laces. Its shell toe is turned inside-out to
show its bar code. The chunky, ’70s-inspired Turnout Trainer is released in a new colorway while
the AW Bball returns in a sleek, all-white style. The AW Puff Trainer pairs a multi-sport–inspired
tooling with quilted uppers designed to resemble a puffer jacket. Finally, the AW Futureshell —
first glimpsed on the Alexander Wang Spring/Summer 2019 runway — merges ’00s-era
basketball materials with a ’90s-style silhouette. The shoe is defined by its distinct shiny, onepiece
molded upper.
The Season 4 campaign takes the collection on a mock camping trip with model Anna Ewers. In a
stark white studio, she seductively reclines on a series of custom-made outdoor gear — tents,
sleeping bags, chairs, umbrellas — produced from scraps of vintage adidas Originals by
Alexander Wang, a direct reference to the collection’s inspiration of repurposing. Photographed
by Brianna Capozzi and styled by Haley Wollens, the imagery veers between the playful and the
absurd while retaining Wang’s sense of wit and subversion.
